captain america has merch, of course captain america has merch
his name’s been a brand since ww2, but the company that owed it pretty much put it on the back burner till the whole ‘alien invasion of new york schick’, when they began to see dollar signs. so for a good month or so the market was flooded with official captain america merch (as well as lots of bootlegged versions) till stark industries bought them out.
one day steve gets a knock at the door. it’s pepper, with one of the stark industries lawyers in tow, and probably rhodey too, because he wanted to fanboy hard. they sit steve down and explain to him that they’re giving him the rights to his own name (steve’s like what???? at first) and he can sell rights to whoever he wants to market his official merch.
and of course clothing/tech/toy companies are banging down his door
steve thinks for a while then
he signs on with a few companies which agree to give 40% of the profits to various charities. his own royalties he puts in a fund for the local VA. none of the companies use sweatshop labor or child labor, the majority have manufacturing plants in the us.
the same companies sign on sam, too, who is EXPONENTIALLY more excited about this than steve is. sam shows up at their first marketing meeting with 5 powerpoints and a huge binder of falcon toys he thought up in the shower, while steve sits in the corner doodling pictures of captain america bear hugging what looks suspiciously like a winter soldier bear
(the vp of marketing turns to steve and says, do you have anything to present, mr. rogers. steve just laughs nervously and slams his sketchbook shut)
There’s a Chris Evans quote in one of his interviews that really got to me, when he described Steve and Sam as wounded warriors who don’t bleed on other people. How so very accurate that is. One thing that really struck me about Steve throughout the movie, is that how incredibly kind and dependable and comforting he is — despite being someone who is deeply hurting inside, and has explicitly stated that he doesn’t know what makes him happy. He also has a tendency to downplay his own grief (“It’s okay, she’s next to dad”) but always remembers when it’s someone else’s (“Is this Riley?”).
Sure, he goes on all those Daily Sadness Errands (CUE ME LAUGHING AND CRYING HERE) but in all seriousness, even with all of his horrible losses and traumatic experiences, Steve still tries his very best to reach out to people personally, and supports them in whatever way he could.
He’s such a creature of friendship. He’s so very at ease with his neighbors, offers his laundry to Kate/Sharon, even asks her out for coffee. He’s the one who makes the first step to strike a connection with Sam, and then continues to seek him out. I do adore them together romantically, but their friendship on its own is all kinds of amazing too. I love how open and affectionate and steady they are with each other, without any of the machismo that often accompanies male friendships like this.
The time he spends with Peggy is always about her, the way he’s happy for her that she got to live her life fully and without regrets. He still asks her for guidance like he did back then (“I just want to do what’s right. My question is what does that mean anymore?”) and when she loses herself again, he reassures and comforts her the best he could. And I love how she’s still so very straightforward with him (“Do you respect him? / You’re always so dramatic”) Steve & Peggy are still so wonderful together, even though they’re already irrevocably separated by time.
He can do gentle teasing or snark with the best of them. He doesn’t make it weird or awkward when people is genuinely curious about how he’s adapting. He goes around carrying that notebook, just in case someone recommends him something. I find it so endearing. He has no problems at all to be making jokes about himself or to be at the receiving end of it with his friends, like the case is with Natasha.
Speaking of Natasha, she’s not someone who trusts easily, but Steve just offers his unconditional friendship anyway. When she sort of waves it off the first time around, he leaves it on the table as it is. Natasha measures herself in debts, and like with Clint, she thinks she owes Steve. But not only Steve tells her not to worry about it, he confirms that he would trust her with his life too.
And then Bucky. There’s nothing more I can talk about this that hasn’t been expressed more articulately elsewhere. Suffice to say, it’s Steve’s act of such pure love and sacrifice that ultimately paves the path to start bringing Bucky back to them. Steve’s compassion is powerful enough to override Bucky’s programming, when he ends up saving Steve instead of killing him like he’s supposed to.
There’s a saying about how kindness is a form of wisdom. And this is why Steve Rogers is such a rock. In his kindness, he’s not only a good man, but also a wise one.
Evans was even more tight-lipped about the sequel, but he did promise that the script exceeded his already-lofty expectations. “It’s a tough balance for Marvel to orchestrate these independent franchises while still dipping into the Avengers pool,” he said. “But the script is so good.” Yet it quickly became clear that Captain America 3 is the project he’s most excited to begin work on.
“I just love the relationship with Bucky, the Winter Soldier [Sebastian Stan],” Evans said. “Cap’s this wildly selfless man who is going through a very traumatic experience and determined not to bleed on anybody but challenged with such a conflicting hurdle. It’s this really beautiful dichotomy of trying to be strong and selfless, but at the same time, facing this real personal challenge.”
He added, “This is so personal for Cap, who has had to adjust to modern times; not just with tech shock and how society operates, but with the fact he’s been alone. He had no connection to anyone from his life when he was suddenly slammed with this relationship from his past, and seeing that evolve and come to fruition will be very exciting.”(x)
*breathing into a paper bag*
Can you tell me more about some of the captain america tropes that cap 2 broke down?
ok so let’s list some of the common fandom tropes that have characterized steve in fics, headcanons, and fanworks over the last 2 years.
(and disclaimer, if you happen to subscribe to any of these it does not mean anything bad, necessarily, but just be aware that your interpretation of the canon is somewhat…looser than it could be. except if you think steve’s a bigot in which case can I interest you in ultimates?)
- blushing virgin
- doesn’t swear, is actively offended by swearing, insists that people use SWEAR JARS
- dislikes weapons, especially guns
- can’t talk to women
- can’t talk to women=secretly gay (secretly gay=internalized homophobia god if I never see another internalized homophobia tag on a steve fic I will be a HAPPY CAMPER)
- scared of women (scared of nATASHA)
- EXTREME PRUDE (alternatively, total slut)
- raging asshole, angry aLL THE TIME
- racist, homophobic, misogynist “because he’s from the early 20th century”
- or just low-level misogynist, ie, ~won’t hit a woman~ etc etc
- doesn’t get pop culture references (refuses to get pop culture references)
- hates the modern world
- can’t use a toaster/microwave/breaks all technology given to him
- doesn’t know how to use the internet
- suicidally depressed about being stuck in the modern world, unable to move on
- idolizing the good old days, thinking everything was better in the past
- always follows the rules, absolute STICKLER for em, can’t disobey orders no matter what. DEFINITELY CAN NEVER BREAK THE LAW THAT’S WHAT CAPTAIN AMERICA STANDS FOR, THE LAW OBVIOUSLY
- blindly supports the US government, naively trusts SHIELD
- cries a lot
- wants to settle down, have kids, live in the suburbs (?????)
- is perfect
- thinks he’s perfect
- is humorless, doesn’t make jokes, doesn’t like or understand jokes
- no personality
- only wears grandpa clothes
- mm there’s probably more but I think this covers most of them
if you’ve seen cap 2, nearly all these tropes were disproven at some point or another. steve isn’t scared of women, he isn’t racist, he is adjusting to the modern world and actively trying to catch up with everything he’s missed, he knows how to use a microwave (I know that wasn’t necessarily disproven but HE UNDERSTANDS TECHNOLOGY AND I’M PRETTY SURE I SAW A MICROWAVE IN HIS APARTMENT), and he very much understands what SHIELD is and what its flaws are. and he has literally never followed the rules. like. that’s how he became captain america, that was never canon.
I mean, this exaggerated caricature of a misinterpretation of steve rogers that exists in fandom is kind of to be expected, as it has happened to literally every single character. tony has been reduced to daddy issues and gay tears, (likewise with loki), thor is a simpleton who TALKS LIKE THIS and only eats poptarts, clint acts like a bird, natasha if she even exists in fics is an emotionless robot who plays with knives…etc etc. but the fact that cap 2 so diligently worked at chipping away at steve’s fanon mischaracterization is almost too deliberate, like the russos are somehow aware that this is the perception of steve and they needed to fix it.
whatever the reason, it tickled me to no end and I’m so glad that at least some portion of tumblr is now self-aware enough to recognize and come to loathe the marvel fandom’s trends.
me: so I’ve been thinking about the movie [Cap 2, obvs]which apparently … kind of made everyone think that the Winter Soldier was wiped a lot and not really used except occasionally? like he’d basically missed the last 70 years except the occasional day out to shoot people?like he was sort of a doll that they kept in a closet and kept pretty blank otherwiseand that kind of means that the bucky/natasha stuff didn’t happen(and i don’t give a fuck if they said she was born in 1984; this is fucking natasha and SHIELD. if she wanted them to say she was born in 1984, they would say she was born in 1984.) i wanted the bucky/nat to have happened. SO. i’m sort of resistant to that interpretation as the One True New MCU Interpretation(as much as I am joining marchingjaybird in the Barbie Dream Dumpster)Kat: yeah, I’ve seen that interpretation toobut likeI don’t necessarily think it’s the ONLY interpretation, eitherI mean like. who is to say that this is always how they used him? or that maybe he stayed brain-washed longer before, or that they didn’t have to wipe him as often, or X or Y or Z. the brain has a lot of plasticity, and maybe once upon a time a wipe lasted longer before he would wake up, but the longer they keep him brainwashed the more resistant he grows, to the point where he’ll only stay brainwashed for a few days at best before they have to hit reset. because his brain is getting resistant.me: yeah. i suspect that things changed a lot after the Soviet Union technically fell?Kat: yeah. I agree.me: so like. it’s still possible to have a Winter Soldier with agency, despite his … whatever you want to call it. passiveness, for lack of a better term, in the movie. at least when his programming wasn’t failing.Kat: I VOTE YOU POST THIS AND TAG IT WITH ALL THE FANDOM TAGS SO I CAN REBLOG IT AND ENDORSE IT WITH ENTHUSIASTIC GIFSme: I CAN TRY TO CONDENSE THIS DOWN TO SOMETHING THAT MAKES SENSEKat: HAHAHA YES